HENDRIK SCHICKE
As a serial entrepreneur, Hendrik founded his first two startups (custom beverage presents and a consultancy for SME) while studying in Hannover industrial engineering. He finished his Master in Shanghai and KEIO University in Tokyo and started afterwards in Berlin as a supply chain consultant.
With this background in supply chain, marketing and interest in new technology, he saw as one of the first the potential of virtual reality for marketing and founded MR.CARDBOARD. A topic he also has been invited as a speaker on Marketing and Virtual Reality events.
Since 2017 Hendrik is living as a Digital Nomad, advising pre-seed startups, following his passion for Freediving and for Co-living / Co-working.
Summary: Serial Entrepreneur, SEO/UX Nerd, Digital Nomad, Shutterbug, Freediver & Windsurfer. Inspire and get inspired! 🙂
Founder
10/2021 - present
We all struggle with our startup. Especially the personal struggle is most often overlooked and help is rare, even more so when you are a solo entrepreneur. The Startup Struggle is your safe space, non-competitive community to empower you to build your own startup, gives you guidance by our mentors, or just connect you with struggle buddies going through the same process as you.
Consultant
08/2013 - 06/2015
Qualitative and quantitative analysis of supply chain opportunities of a modular product structure from supplier to assembly line.
Results
- Cost transparency and decision-making basis for make-or-buy created & evaluated
- 22 opportunities identified and quantified
- Potential reduction of transport costs by 36% and inventory by 74% through procure-to-order-
- Implementation roadmap defined including core processes and system & organisational prerequisites
Client
World’s leading supplier of machinery and services to packaging manufacturers in the folding carton, corrugated board and flexible material industries.
Benchmarking of current maturity level or organisation and production sites
Results
- Benchmarking of client's global production sites to industry leader
- Aggregation of immediate quick wins and short term implementation plan
- Creation of 4 long term scenarios including in detail calculated business cases and implementation strategies
- Workshop with global supply chain decision makers
Client
American agricultural equipment manufacturer offering a line of tractors, combines, hay tools, sprayers, forage and tillage equipment, which are distributed through more than 3,100 independent dealers and distributors in more than 140 countries worldwide.
Goal
Identification of stock reduction opportunities, definition of roadmap including SAP pilot.
Results
- Potential stock reduction by 27%
- Increase of service level to 98.3%
- Reduction of obsolete material by 47%
- Dashboard of stock relevant KPIs
- Reduction of workload with new material management processes by 18%
Client
Manufacturer of escalators and elevators world wide, producing, installing, maintaining and modernising elevators and escalators in many types of buildings including residential, commercial and high-rise buildings.
Change and project management while transfer form a centralised to a decentralised outbound organisation. Complete documentation of all processes, tasks, documents and best practices. Derivation of to-be process for quick implementation and further SAP roll out.
Results
- Immediate reduction of workload by 25% through quick win implementation
- Successful identification of synergies between departments (e.g. consolidation of finance related tasks…)
Client
World’s leading supplier of machinery and services to packaging manufacturers in the folding carton, corrugated board and flexible material industries.
Cost reduction of inbound transportation after merger and acquisition
Results
- 12.6% annual savings on inbound transportation costs for an american agricultural equipment manufacturer.
Client
American agricultural equipment manufacturer offering a line of tractors, combines, hay tools, sprayers, forage and tillage equipment, which are distributed through more than 3,100 independent dealers and distributors in more than 140 countries worldwide.
Senior Consultant
10/2009 - 02/2012
Reducing of lead time of warehouse and final assembly process.
Results
- Relayout of warehouse and and final assembly area increase effective area by 25%.
- Implementation of Kanban and direct line feed reducing total processing time in final assembly by (33%) and distribution center (50%).
Client
International operating illuminated signware manufacturer for Petrol, Automotive and Quick Service Restaurants.
Documentation, optimisation and decentralisation of order management.
Results
- Standardization of order fulfillment process
- Implementaion of one folder per order to centralise and track all order information
- Implementaion web apps (Trello) to manage customer orders
- Weekly CIP meetings
Client
Medium-sized craft business in building industry with 35 employees.
Conduct of a visitor survey for the IdeenExpo 2011.
Result
- Questionnaire designed
- Technical environment via Wifi, 3G and iPad tablets implemented
- Training of interviewers
- Data analysis and documentation
Client
Biyearly hands-on and experience fair for for children, teenagers and young adults
Total cost calculation method implemented in existing ERP system
Result
- Implementation for ERP supported product calculation methods
- Enabling a detailed cost overview on a dashboard
- Acceleration and increase of precision of make-or-buy decisions.
Client
International operating illuminated signware manufacturer for Petrol, Automotive and Quick Service Restaurants.

Speaker Startup Struggles
11/2021
Hendrik Schicke is speaker for the Startup Struggle Community as well as running the local Startup Struggle Table, where starting or advanced entrepreneurs find professional and most importantly personal guidance. The Startup Struggle is your safe space, non-competitive community to connect with fellow solo entrepreneurs going through the same struggle as we all do!

Hendrik Schicke was originally employed as a management consultant. But that should change quickly. How Hendrik build an fully automated business and archived financial freedom, just with a piece of Cardboard, is what we will talk about in this episode.

Speaker of the night
VRBLN
02/2017
The Berlin community for all Virtual Reality enthusiasts who want to share and create new possibilities with the next wave of consumer HMDs. Developers, artists, gamers, entrepreneurs - if you have a VR HMD or are about to receive one - come and join a reality of the future!

Workshop at NEXT Conference
10/2016
As a speaker on the NEXT Conference, Hendrik Schicke hold the workshop "Mass Virtual Reality Marketing is no Rocket Science" showing the state of the art, examples, best practices and future trends focused on mass virtual reality marketing with the Google Cardboard. Charge your phones and get ready!

Interview Startup TV
10/2016
StartupTV is the leading video-news-platform in the ecosystem and produces snackable journalistic content about startups, innovation and the digital transformation

HORIZONT Digital Marketing Days 2016
06/2016
Keynote on how Virtual Reality opens a new way to market products & services right into the customers hands. The Marketing Days are your guide through the newest trends, biggest buzzwords and marketing jungle in general.

Workshop at Games Academy Berlin
03/2016
Since 2000 the Games Academy Berlin is leading in the education of the next generation game designers and developers. How VR shapes the future and how to bridge as a developer between marketing agencies and gamers, was core of this workshop held.

Interview N24 on IFA
09/2015
IFA host János Joskowitz with Hendrik Schicke about MR.CARDBOARD - What can you do with a VR Viewer made from Cardboard?

慶応義塾大学 Keio University,
Tokyo, Japan
05/2012 - 04/2013
Research Semester and Graduation Thesis at Department of System Design Engineering
Topic: Application of an Electrorheological Gel-based Transport System, GPA 4.0

同济大学 Tongji University,
Shanghai, China
01/2012 - 04/2012
Research Semester at Sino-German University of Applied Sciences

Leibniz University,
Hannover, Germany
10/2007 - 04/2013
Study of Master of Science (M.Sc.), Industrial Engineering (Engineering Management), GPA 3.86
Major: Production Engineering, Finance